Brand Identity · Enterprise AI · Design Systems

Building a Brand Worthy of Fortune 500 Clients

No logo, no type system, and no brand guidelines. I built the brand from scratch and gave a startup with enterprise clients something to stand behind.

Client

8090 Solutions

Year

2025

8090 Solutions brand identity system — logo, type, and color

PROBLEM

Pitching Fortune 500 clients with inconsistent fonts, no logo, and nothing to hand a new hire.

8090 was pitching to Fortune 500 companies with no coherent visual identity. Fonts were inconsistent across prototypes and slide decks, there was no logo system, and nothing to hand a new designer or developer as a reference.

OUTCOME

A cohesive identity adopted across all products and customer-facing surfaces — from enterprise slide decks to the production design system.

8090 Solutions brand identity system
Micah sent me this picture months after I left — thank u Micah!

APPROACH

Grounded in the company culture — bold, technical, precise.

I anchored the identity in how the company already worked: a logo system that spans every product, typography that signals authority, and one visual language applied consistently across the website and design system.

8090 Solutions website built on the new brand system

Built for the product's official launch — a time capsule of where the company was.

8090 Solutions brand deck in the new identity system

The very first brand deck — made completely in-house, rough around the edges but absolutely rallied everyone toward one vision.

8090 Solutions banner — assembly construction
8090 Solutions banner — plain
8090 Solutions LinkedIn profile in the new brand system

LinkedIn refresh with new visual identity & logo.