Enterprise AI / Dev Tools
From 60% Dropoff to Enterprise Adoption
60% of alpha users dropped off before the AI could do anything useful, so I redesigned how to use the AI — from rough concept to approved proposal in two weeks.
Solar Energy / AI Automation
0→1: Designing Around What AI Can't Do
QA technicians were juggling 3 screens and hundreds of photos per job. I figured out what AI could actually replace — and what it couldn't.
Enterprise AI
Building a Brand Worthy of Fortune 500 Clients
No logo, no type system, and no brand guidelines. I built the brand from scratch and gave a startup with enterprise clients something to stand behind.
From 60% Dropoff to Enterprise Adoption 60% of alpha users dropped off before the AI could do anything useful, so I redesigned how to use the AI — from rough concept to approved proposal in two weeks.
0→1: Designing Around What AI Can't Do QA technicians were juggling 3 screens and hundreds of photos per job. I figured out what AI could actually replace — and what it couldn't.
Building a Brand Worthy of Fortune 500 Clients No logo, no type system, and no brand guidelines. I built the brand from scratch and gave a startup with enterprise clients something to stand behind.
Deliberate about craft, curious about people, and dangerous with code.
I design the layer where human judgment meets AI execution. Currently I work fractionally with early-stage startups in the Bay Area. Before that I was founding designer at 8090 Solutions, where I owned design across AI products generating 5M+ ARR for customers like EY-Parthenon and Palmetto, and scaled the design team from one to three. Somewhere along the way, I became the person who just submits a PR for design fixes rather than filing a ticket.
Outside of design, I paint, make ceramics, and make video content.